A grocery store in Toronto named ‘Feed It Forward Grocery Store’ is taking food destined for landfills and offering it to customers at any price they can afford to pay.\u00a0This pay-what-you-can store is located on 3324 Dundas St. West and is the brainchild of\u00a0chef Jagger Gordon and his team of volunteers.<\/p>\n
“It’s a simple procedure of taking those trucks that are destined for landfills and hijacking them and giving them to people in need,” Gordon told The Canadian Press. “There’s more of a demand for food that is needed by Canadians than people know.”<\/p>\n
According to him, the grocery store has diverted as much as 492 lbs. a day from landfills.<\/p>\n
Since the store is managed by volunteers and the food is donated by other\u00a0grocery stores, farmers and bakeries, distributors and restaurants , the store is able to sustain itself financially with its\u00a0pay-what-you-can concept.<\/p>\n
Gordon adds\u00a0that overhead costs can be supplemented from fundraisers, online donations and revenue from his catering business, Jagger Gordon Catering. He also plans to register the project as a charity, and pursue corporate backers and sponsorships.<\/p>\n