{"id":57186,"date":"2018-08-17T10:10:55","date_gmt":"2018-08-17T10:10:55","guid":{"rendered":"https:\/\/www.i-believe.org\/?p=57186"},"modified":"2018-08-17T10:10:55","modified_gmt":"2018-08-17T10:10:55","slug":"reebok-introduces-sneakers-made-from-cotton-and-corn","status":"publish","type":"post","link":"https:\/\/i-believe.org\/gbrifoundation\/2018\/08\/17\/reebok-introduces-sneakers-made-from-cotton-and-corn\/","title":{"rendered":"Reebok introduces sneakers made from cotton and corn"},"content":{"rendered":"<p>In an attempt to boost sustainability and cut down on plastic pollution, Adidas launched sports shoes made from 95% ocean plastic last year. Now another leading fitness apparel brand Reebok has come up with its first plant-based athletic shoes called the NPC UK Cotton and Corn sneakers.<\/p>\n<p>These shoes have an upper made from 100% organic cotton and a bio-based sole made entirely from non-food source industrial corn fibres. Meanwhile, the insoles are derived from castor bean oil.<\/p>\n<p>Reebok\u2019s innovation department, Reebok Future, partnered with DuPont Tate and Lyle Bio Products to deliver the bio-based solution.<\/p>\n<p>Reebok Future\u2019s head, Bill McInnes, said the launch of the shoe was \u201cjust the start\u201d of the brand\u2019s journey towards more sustainable sourcing as it moves to create a \u201cbroad selection of bio-based footwear that can be composted after use\u201d.<\/p>\n<p>Read more here:\u00a0<a href=\"https:\/\/www.edie.net\/news\/5\/Reebok-launches-bio-based-shoe-made-from-corn-and-cotton\/\">https:\/\/www.edie.net\/news\/5\/Reebok-launches-bio-based-shoe-made-from-corn-and-cotton\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an attempt to boost sustainability and cut down on plastic pollution, Adidas launched sports shoes made from 95% ocean plastic last year. Now another leading fitness apparel brand Reebok has come up with its first plant-based athletic shoes called the NPC UK Cotton and Corn sneakers. These shoes have an upper made from 100% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":57188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-57186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines"],"_links":{"self":[{"href":"https:\/\/i-believe.org\/gbrifoundation\/wp-json\/wp\/v2\/posts\/57186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i-believe.org\/gbrifoundation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i-believe.org\/gbrifoundation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i-believe.org\/gbrifoundation\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/i-believe.org\/gbrifoundation\/wp-json\/wp\/v2\/comments?post=57186"}],"version-history":[{"count":0,"href":"https:\/\/i-believe.org\/gbrifoundation\/wp-json\/wp\/v2\/posts\/57186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i-believe.org\/gbrifoundation\/wp-json\/wp\/v2\/media\/57188"}],"wp:attachment":[{"href":"https:\/\/i-believe.org\/gbrifoundation\/wp-json\/wp\/v2\/media?parent=57186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i-believe.org\/gbrifoundation\/wp-json\/wp\/v2\/categories?post=57186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i-believe.org\/gbrifoundation\/wp-json\/wp\/v2\/tags?post=57186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}